Originally from Germany and trained in London, Paris and LA as an art historian and a designer in communication, I’ve always focused on making work that is sculptural, refined and, above all, beautiful.
Combining live action with design-infused VFX, illustration, typography and animation for creative juggernauts such as Imaginary Forces, MPC, Psyop, Trollback&Co, Motion Theory and YU+Co, my taste leans toward a kind of magical realism.
Like the aurora borealis searing the roof of the sky with thrown-off particles from solar flares, or a hummingbird floating in place as its wings beat 70 times a second, my worlds are true to life until they give way to the surreal and fantastical.
Beyond the aesthetic layer, I strive to draw people in from a narrative point of view. Whether it’s a commercial, a VR experience, an interactive environmental project or a broadcast identity system, it has to tell a story in the most captivating way possible.
My Minute Maid spots make the viewer feel as if she’s floating amongst luscious fruits and juice, communicating a bounty of freshness and nutrition pouring from the spout of a simple container. My latest work for Dolby features real-life creatures whose natural beauty delivers an unexpected twist, not unlike the surprisingly rich visuals and sound delivered by Dolby’s advanced technology.
Ultimately, I am a problem-solver for brand communications. I like the challenge. I believe in coming up with clever, story driven solutions for enhancing the perception of things that are considered ordinary – by bringing those things to life with vivid clarity. By creating art out of commercial messages, I like to draw my audience into advertising experiences that are engaging.
Besides Minute Maid and Dolby, I’ve applied my skills for Under Armour, Audi, Nintendo, Hyundai, Ford, Jim Beam, Nike, Samsung, Dell, Molson and Hilton Honors. I’ve also created television packages for ABC, CBS SPORTS, CNN, HBO and TCM.