We were being asked to come up with a compelling narrative that touches upon Vegas and the World of Gambling - in a classy fashion ;)
For this, we wanted to create a memorable spot that pays homage to James Bond' iconic title sequences while having Jim Beam's stag as our branded hero drive us through the story.
What do you feel when driving a Lexus? What do you dream of? We were being asked to come up with a story that evolves around the driver's experience while focusing in particular on what might go on in someone's mind while going through the rush of driving Lexus's latest luxury line up of cars.
Dynamic car shots of an energetic ride are being juxtaposed with synaptic, dream like moments that flash past us in rapid succession.
With a drop of the needle and the record starts to spin!
This board was one of a select few that landed us the job to design the iconic title sequence for HBO's Vinyl.
We are taking the audience for a ride and dropping them right there in the middle of a concert venue of the 1970s while using the musical medium of the time.
The needle drops and the world spins and comes to life around us as we jive to the music.
Jim Beam wanted to create a piece in which they highlight the brand's legacy by touching upon key moments within the United States' history beginning with settlers and Indians in the West all the way to prohibition and first World War.
We wanted to create a seamless journey with Jim Beam's whiskey forming the various iconic moments as it flows out of the bottle.
Within AMC's PreShow for AMC Prime is a segment dedicated to all things Coca Cola. Coke wanted us to come up with a couple of ideas for this one with the only stipulation that the piece had to be an immersive journey of sort with Coca Cola being featured within the piece.
Given the nature driven aspect of the piece, we generated a couple of different concepts before client settled on an idea that was equally immersive but more abstract in nature with Coke bubbles and liquid serving as the main ingredients to our world.
Paying tribute to Frank Miller's iconic, graphic novel style of high con, black and white informed the look and feel for this dramatic car chase through an Urban Metropolis featuring Subaru's latest racy car.
To create a compelling campaign for Dolby Vision, we brainstormed and presented many ideas that would highlight and expose the qualities of this new technology: greater contrast, truer whites and an amazing color range. This concept was selected as it takes classic nature moments one would find on television sets at Electronic Stores and on TV commercials and transform the narrative through an unexpected twist.
Multiple animal concepts were chosen and produced while these were loved, but didn't make the final cut.
Dolby has been collaborating with AMC to build large scale, panoramic projection walls flanking the entrance walk ways to AMC's Prime theaters throughout the U.S.
Dolby asked us to come up with iconic, narrative scenarios each depicting a specific movie genre that can be selected depending on what film is being featured.
We wanted to create a campaign for Advil that is witty and memorable while cutting through the noise of every day communication through a bold look & feel.
For this we created a language that is governed by a dry simplicity, and the attitude of Pop Art. It’s an ad language borrowed by Barbara Kruger, Ed Ruscha’s word paintings and Tibor Kalman/Colors Magazine that is the definition of deadpan.
There’s a wonderful quality of surprise stemming from the clever pairing of found footage and bold copy. It’s irrelevant, eclectic, and charming. And strangely relatable.
We were being tasked to come up with an overarching design language that can inform Mitsubishi's latest commercial campaign nurturing the brand's awareness and informing the audience about Mitsubishi's heritage.
Using organic drafting lines and an Origami like folding technique allows us to explore the multiple facets that is Mitsubishi.
Being tasked to pay homage to Stephen King's short stories in this mini series for AMC, we wanted to use an old photo album as a means to get us from one narrative universe to the next.
Capturing a dark and foreboding look and feel, some moments are being exposed like the fleeting visual in a subliminal messaging video while we enter others and linger in them for a moment before the pages start to flick and turn again to transport us to the next scene.
We designed a stylized world comprised of all things Shell. We wanted to create a branded world with a distinct color palette and minimalistic 3D stylistic that explores Shell's various facets of generating fuel and electricity through different, environmentally friendly means.
A series of classically conceived collages. No, these were not build inside of a computer.
We that is me, Jenny Tran, Simon Grendene, and Hugo Freitas built them in good, old, classic fashion, taking a myriad of photographs of each object, then printing the photographs in various sizes and for the final step cutting and pasting each collage on big boards.
We developed this all encompassing identity system for an Erotic Restaurant catering to couples providing for the utmost, intimate dinner setting in which each object from glassware to match sticks and menus was branded with an erotic touch yet never fully revealing the obvious. It's a fine dinner setting after all.
We designed an erotic design vocabulary borrowing from photographic collages that we created with hundreds of scandalous photographs. A collage for brunch utilizing etchings from the Renaissance, one for lunch using 19th and early 20th century photographs and one for dinner and desert dipping into the photographic oeuvre of the early 1970s.
We defined even the proper tongue and cheek language to describe the delicate foods available while adding also a playful touch throughout through our typographic choices.
Poster commemorating Frank Gehry's contribution to furniture design as part of an Interior Design Design exhibit at LACMA.
The poster highlight's the organic flow with which Gehry bends solid wood to create the free flowing form of the Cross Check chair.
An information graphic driven design package for "90 Minutes" - a show primarily focusing on soccer and sport's stats.
In the show's opener, we pass through an intricate environment of ever evolving stats. Graphically rendered soccer players pass the ball along from one player to the next in order to push us along to the final kick through which the show's logo is being revealed.