This whimsical spot invites inventors, thinkers, and the endlessly curious to take part in a GE-sponsored innovation summit — with a specific challenge: finding energy-efficient ways to turn seawater into drinking water.<br/><br/>Designed to feel both playful and purposeful, the animation uses a light visual touch to explore a serious issue. From quirky contraptions to offbeat visual metaphors, the piece encourages big ideas and bold thinking, while reinforcing GE’s role in driving real-world solutions through imagination and invention.<br/><br/>It’s a call to action — equal parts optimism and ingenuity.<br/><br/>Category: Design, 2D Illustration, 2D Animation, Motion Design