Commissioned by Marco Brambilla for the Opera in Dresden, this project reimagines the opera stage as a vast, kaleidoscopic landscape that transcends physical boundaries, creating an endlessly immersive experience.
Inspired by Mozart’s Masonic beliefs—profoundly embedded in his body of work and most notably expressed in The Magic Flute—we drew from the symbolic trifecta of Masonic ideals to craft three distinct worlds that align with the opera’s philosophical themes.
Pyramids, celestial bodies, columns, and other symbols of enlightenment, reason, and brotherhood form the foundation of these immersive landscapes. Painstakingly developed over months, each element evolves dynamically within the kaleidoscopic design, guiding the audience through a spiritual and intellectual journey.
The result is a transformative video backdrop that reimagines the opera stage as an installation-style canvas. By seamlessly merging intricate symbolism with cutting-edge visuals, the project invites modern audiences to experience Mozart’s masterpiece in a sensory-rich, multidimensional way, redefining the possibilities of theatrical production.
Originally developed at Brand New School, these spots were designed to tell short, unexpected stories that offered a glimpse into the origins of Starbucks coffee—from Brazil to Costa Rica to Kenya.
Years later, I revisited the project as a creative AI exploration. While the original live-action spots were limited by location and budget, new tools opened the door to reimagining them with greater immersion and atmospheric detail.
Photoreal style frames served as the foundation for motion development, with a blend of AI tools enhancing key moments—from the tactile pour to the atmospheric richness of each location. A hybrid of AI and CG was used for the final product shots to ensure fidelity in motion, especially with typography.
While there are still some subtle imperfections, this project marks a big step forward—and offers a glimpse at how AI-driven workflows can elevate storytelling in commercial production.
This project was a playful deep-dive into the sensory experience of beer, where we composed and choreographed each scene using a mix of liquid elements to achieve a kaleidoscopic effect. We weren’t just filming pours — we were shaping them, layering reflections, refractions, and fluid motion to create a visually rich, rhythmic experience that mirrored the vibrancy of the brand.
Each frame was carefully crafted to flow into the next, almost like a visual symphony. I drew inspiration from title sequences — the way they build mood and story through movement and typography — to reveal supers in a way that felt organic, immersive, and cinematic.
To extend the concept beyond traditional spots, I also designed a modular series of pieces that could play across outdoor screens and large-format displays. The idea was to make the visuals feel alive in public spaces, drawing people in with the unexpected beauty of beer in motion.
For the ZTX production logo, we set out to define a visual metaphor that embodies the company’s mission of building an immersive 3D open world where users can create, trade digital assets, and engage socially through its Web3 Metaverse Platform.
We approached this concept by creating a Russian doll-like universe that unfolds layer by layer. The animation begins with a birthing spark, pulling us into a realm of dynamic, exploding spheres. From there, we dive deeper into one sphere after another, uncovering new and increasingly intricate universes within. Each transition reveals a surprising layer of depth and complexity, until we pull back to realize that all the action has been taking place inside ZTX's logo itself—a powerful representation of the brand’s vision of interconnected possibilities.
For Penafiel, a Mexican mineral water brand, we crafted a visually stunning spot that seamlessly transitions from one vibrant moment to the next. Each scene begins as a live-action snapshot of people enjoying Penafiel’s refreshing mineral water, and with every transition, the visuals transform into an animated oil painting. These painterly moments, rich with thick, expressive brushstrokes, connect the narrative and create a fluid journey through the story.
To achieve this distinctive aesthetic, we utilized AI as a creative tool, beginning with initial production frames to outline the story and define the visual language. Using advanced methods like ComfyUI, we trained the AI to generate animation with the rich texture and depth reminiscent of hand-painted frames—capturing the artistry of traditional techniques in a dynamic, modern way.
At the heart of this journey lies a Mexican Tree of Life, serving as a natural metaphor for Penafiel's pristine, refreshing water. This organic centerpiece anchors the spot's narrative, celebrating the brand's deep connection to its heritage and the vitality it provides.
The result is a seamless blend of innovation and classic production methods, offering a dynamic visual representation of Penafiel's identity that resonates with its audience.
We set out to create a visually striking commercial that captures the phone’s sleek design and robust performance. Through dynamic CG animations and meticulously choreographed motion, we wanted to highlight the device’s elegant industrial design, advanced durability, and cutting-edge features.
Our approach focused on a fusion of cinematic lighting, fluid transitions, and a vibrant soundtrack that propels the narrative while enhancing the premium feel.
Every detail was carefully considered to showcase the phone’s tactile materials and innovative technology in a bold and engaging way.
One of three spots created for Audi’s S-Class, this piece dives into the dynamic experience of switching between four- and eight-cylinder driving modes. To bring that transformation to life, we built a visual language that shifts with the engine.
The four-cylinder mode leans into efficiency and control — we kept things bright, open, and clean to reflect the calmer, more refined side of the drive. When the car kicks into eight cylinders, the tone shifts. The palette deepens, the pace picks up, and the visuals take on a racier, more aggressive edge to match the thrill of high-performance driving.
Shot on location in South Africa, the live-action scenes are paired with graphic animations that bookend each mode — highlighting the car’s dual nature with a simple, elegant visual metaphor.
This series of spots was inspired by the idea of creating an immersive universe of flavors, inviting viewers to dive into a vibrant stream of juice. To bring this concept to life, we prioritized shooting real fruits and juice in-camera, minimizing the reliance on CG to preserve the organic essence of the visuals.
We collaborated closely with The Marmalade in Hamburg, leveraging their expertise to choreograph and construct intricate contraptions. Central to this process was the dynamic use of a robotic arm, moving with hyper-speed precision to capture ultra-slow-motion shots. The result is a mesmerizing fusion of art and engineering, delivering a visually rich experience that embodies the purity and vitality of the product.
This spot for Mary Kay's YouthFinity facial oil is a visual journey through transformation and refinement. We envisioned a world where 24K gold particles merge with the essence of an eternal rose, culminating in the creation of a luxurious skincare elixir.
The narrative unfolds through a series of elegant and dramatic shots, capturing the birth and magical transformation of ingredients. We witness the distillation process through the alchemist's glass, leading to the reveal of the product.
Crafted entirely in animation, the film combines photo-realistic textures with stylized motion to evoke a sense of timeless beauty and innovation.
In this cinematic short, breathtaking nature scenes unfold not just as beautiful backdrops, but as carefully crafted narratives designed to reveal the hidden layers of reality — the kind only visible through the enhanced clarity of LG TVs with Dolby Vision.
To achieve a sense of authenticity and magic, we built real-world nature sets and filmed live animals, creating a tangible environment where every detail — from the glisten of a raindrop to the subtle movement of light through leaves.
More than a standard "showroom beauty shot," this piece invites viewers into a story of wonder, subtly underscoring the premium technology behind the screen — where every moment is rendered with extraordinary depth, richness, and emotion.
Crafted as part of a multi-spot campaign for in-store displays and digital rollout, this film transforms a typical "display moment" into a sensory experience.
This series of three Heineken spots delves into the beer's flavor-filled essence through a journey from micro to macro, with the beer's varying containers folding and molding around the product.
Collaborating with cinematographer Christopher Webb, we captured dynamic practical liquid effects using in-camera techniques. Utilizing RED and Phantom cameras paired with a probe lens system, we highlighted the beauty and physics of real Heineken beer in action.
Each spot was crafted to transform a typical "display moment" into a sensory experience, emphasizing the tactile and visual qualities of the product.
In this cinematic short, breathtaking nature scenes unfold not just as beautiful backdrops, but as carefully crafted narratives designed to reveal the hidden layers of reality — the kind only visible through the enhanced clarity of LG TVs with Dolby Vision.
To achieve a sense of authenticity and magic, we built real-world nature sets and filmed live animals, creating a tangible environment where every detail — from the glisten of a raindrop to the subtle movement of light through leaves.
More than a standard "showroom beauty shot," this piece invites viewers into a story of wonder, subtly underscoring the premium technology behind the screen — where every moment is rendered with extraordinary depth, richness, and emotion.
Crafted as part of a multi-spot campaign for in-store displays and digital rollout, this film transforms a typical "display moment" into a sensory experience.
Publicis approached us with a challenge — take a successful print campaign built around beautifully composed travel photographs, and re-imagine it as a motion-driven piece without losing the elegance and clarity of the original concept.
The result is a visual journey stitched together from seamless transitions and thoughtfully curated moments — a film that feels like flipping through a living travel journal. Each scene shifts naturally into the next, capturing the feeling of movement, connection, and memory that defines the Hilton Honors experience.
The pacing, transitions, and tone were all carefully crafted to echo the spirit of the original stills, while expanding the storytelling into something more fluid and immersive.
For Mike’s Hard Seltzer, we crafted a vibrant and energetic brand mnemonic that encapsulates the refreshing essence of the product. The animation bursts to life with crisp, shimmering droplets cascading over the sleek can, set against a radiant yellow backdrop that evokes the zest and brightness of fresh lemons.
As the motion unfolds, a dynamic explosion of liquid and lemon slices creates an effervescent, celebratory moment that perfectly mirrors the product's bold personality of refreshment and fun.
For Showtime’s logo signature, we collaborated with Gretel.tv to redefine the brand’s mnemonic and motion identity. Our goal was to craft a signature that encapsulates Showtime’s essence—bold, modern, and timeless—while aligning with its programming and positioning.
Drawing inspiration from the classic motif of a neon billboard flickering to life, we designed an animation that builds in intensity, culminating in a final flash that reveals the logo, placing it squarely in the spotlight. This brand signature acts as a striking punctuation mark—an unmistakable moment of impact that reinforces Showtime’s bold identity.
For this campaign, we grounded each story in the product itself — shaping scenes from the core ingredients and materials & textures of its packaging.
Each vignette unfolds as a stylized, tactile moment — a jog through a paper-crafted park, a kitchen counter assembled from carton board and grain textures — all designed to reflect how something as simple as oats can support energy, heart health, and daily balance.
By anchoring the visual language in the actual ingredients and materials of the product, we created a campaign that feels honest and handcrafted.
This spot highlights Gillette’s commitment to sustainability and the recyclability of its products. The story unfolds as a visual journey — with every scene, surface, and object crafted entirely from recyclable materials.
The look is intentionally tactile and constructed, echoing the materials used in real-world recycling: corrugated cardboard, molded pulp, paper textures. These elements aren’t just background — they’re the story.
Each transition flows from one crafted set to the next, mirroring the product’s own lifecycle and environmental intent.
In this cinematic short, breathtaking nature scenes unfold not just as beautiful backdrops, but as carefully crafted narratives designed to reveal the hidden layers of reality — the kind only visible through the enhanced clarity of LG TVs with Dolby Vision.
To achieve a sense of authenticity and magic, we built real-world nature sets and filmed live animals, creating a tangible environment where every detail — from the glisten of a raindrop to the subtle movement of light through leaves.
More than a standard "showroom beauty shot," this piece invites viewers into a story of wonder, subtly underscoring the premium technology behind the screen — where every moment is rendered with extraordinary depth, richness, and emotion.
Crafted as part of a multi-spot campaign for in-store displays and digital rollout, this film transforms a typical "display moment" into a sensory experience.
A cinematic, anthem film designed to highlight Dolby Cinema's latest technological advancements in 3D vision and sound.
The film takes us on a ride through iconic nature moments from around the globe.
Each of the visual nature moments are seamlessly connected through an "elemental" spark that branches out into an intricate, energy filled weave of lines forming the visuals of each scene.
For Jim Beam’s flavor-infused Red Stag Bourbon, we created a visual world that channels the bold, slightly rebellious spirit of the product. The concept centers around an iconic, graphic Stag — brought to life as it darts through a noir-drenched cityscape inspired by classic Gotham.
As the Stag charges forward, it leaves behind a trail of vivid cherries, flooding the streets in a surreal takeover that blurs the line between flavor and fantasy. The city becomes a canvas — moody, cinematic, and slowly overtaken by Red Stag’s signature twist.
This film was created to spotlight the precision and material beauty of Dell’s new ultra-thin laptop. The goal was to present the device not just as a piece of tech, but as a sculptural object — something refined, carefully assembled, and built with intention.
Every shot is designed to emphasize surface, edge, and form — the way light travels across the device, how each element locks seamlessly into place. The story unfolds in a space that feels almost like a gallery, giving the laptop the focus and clarity of a design object.
Turned around in just five weeks, this piece was a fast-moving and rewarding collaboration with Dell and Sid Lee.
This spot sheds light on Jim Beam's historical legacy - a story defined by obstacles and touching upon moments such as the first settlers transporting goods in the Wild West, World War I and the Prohibition years in the 1930s.
The bottle's illustrative portraits informed the visual style and allowed for the surprising reveal as we pull out from the label to reveal the product.This spot traces Jim Beam’s history through the voice of Fred Noe — a direct descendent of Jim Beam and the brand’s 7th-generation master distiller. Fred appears in illustrated form, guiding us through a legacy shaped by grit, war, and the resilience of American whiskey-making.
We drew inspiration directly from the refined pencil-style illustrations found on the label. That hand-sketched sensibility informed a visual world built from texture and line — intimate, crafted, and rooted in tradition. The look was developed through a set of style frames that shaped everything from the tone to the transitions.
The film opens within this drawn world, gradually pulling back to reveal the bottle itself — connecting past and present in one continuous motion.
One of a three-part film series created for Ford’s Taurus, this spot was shot against the breathtaking expanse of the Glamis Imperial Dunes—a striking, minimal landscape that elevates the premium presence of the vehicle.
Each film in the series spotlights a specific feature of the Taurus, using bold yet elegant type animations to reveal the car while reinforcing the story behind its engineering. The interplay between precision typography and sculptural cinematography allows the vehicle’s design and capabilities to take center stage—without distraction.
The result is a refined visual narrative that reflects the Taurus’s sophistication, performance, and attention to detail—all set against a vast, cinematic canvas.
The visual design for this Always feminine hygiene spot is rooted in the idea of creating a bright, sculptural stage environment—one that mirrors the product’s refined, multi-layered construction while showcasing its technical features with clarity and elegance.
Opening with a serene journey through a blooming flower field, the film establishes an immediate sense of lightness, freshness, and natural comfort. This airy, breezy introduction informs the palette, pacing, and movement throughout—setting the tone for a product experience that feels both intimate and elevated.
Dimensional close-ups and sweeping transitions highlight key product innovations, from breathability to thinness, reinforcing functionality without sacrificing visual softness.
This unified PreShow experience was created for Dolby’s Prime Theater venues at AMC, setting the stage for what’s to come by immersing audiences in a visually striking and thematically cohesive world.
Building on the organic visual language established in Dolby’s “Elements” Anthem, the piece continues to explore nature as metaphor—merging it seamlessly with technology. Flowing line patterns and abstract natural forms evolve throughout the film, shaping environments and transitions in a way that feels both intuitive and intricately structured.
These lines aren’t just decorative—they echo the mathematical precision and scientific innovation behind Dolby Vision’s laser-guided projection technology. The result is an elegant interplay of nature and tech, grounded in visual storytelling that subtly nods to Dolby’s commitment to engineering excellence and sensory immersion.
This spot showcases Samsung’s latest Blu Ray player as a slick Sci-Fi inspired piece of machinery. The film pays homage to Tron and Syd Mead as we explore Samsung's Blu Ray Player from the inside out.
Throughout we wanted to establish a sense of scale - from the moment when the circuit board lights up like the machinery in a gigantic turbine hall to the the gigantic laser that transports us to the exterior highlighting the player’s slick design.
For this concept study, we set out to bring the origin story of Thayers to life—with a wink and a twist. Drawing inspiration from Monty Python–style collage animation and the theatrical charm of a Moira Rose–esque narrator, we crafted a playful, irreverent take on the brand’s history.
At the heart of the piece is a reimagined Henry Thayer—a delightfully pompous Victorian-era character who guides us through his world of natural elixirs, remedies, and botanical revelations. His narration is over-articulated and ever-so-slightly absurd, striking the perfect balance between clever and self-aware.
Visually, the film leans into layered, cutout-style animation with rich textures and bold juxtapositions—evoking the feel of vintage ephemera brought to life. Talking lemons, wandering herbs, and unexpected historical detours keep the pacing lively and unexpected.
The result is a stylized, fast-moving romp through wellness history—infused with charm, satire, and a healthy respect for plants. While exaggerated in tone, the piece remains grounded in Thayers' authentic roots in natural, plant-based care.
In these concept studies, breathtaking nature scenes unfold not just as beautiful backdrops, but as carefully crafted narratives designed to reveal the hidden layers of reality — the kind only visible through the enhanced clarity of LG TVs with Dolby Vision.
To achieve a sense of authenticity and magic, we built real-world nature sets and filmed live animals, creating a tangible environment where every detail — from the glisten of a raindrop to the subtle movement of light through leaves.
More than a standard "showroom beauty shot," this piece invites viewers into a story of wonder, subtly underscoring the premium technology behind the screen — where every moment is rendered with extraordinary depth, richness, and emotion.
Crafted as part of a multi-spot campaign for in-store displays and digital rollout, this film transforms a typical "display moment" into a sensory experience.
As part of Molson’s “Pour” campaign, this spot centers on the brand’s iconic brew in motion—captured mid-pour as it flows seamlessly into an invisible, sculptural “M”-shaped vessel. The concept transforms a simple pour into a bold, visual signature, using the beer itself as the medium to form Molson’s brand mark.
One of a three-part film series created for Ford’s Taurus, this spot was shot against the breathtaking expanse of the Glamis Imperial Dunes—a striking, minimal landscape that elevates the premium presence of the vehicle.
Each film in the series spotlights a specific feature of the Taurus, using bold yet elegant type animations to reveal the car while reinforcing the story behind its engineering. The interplay between precision typography and sculptural cinematography allows the vehicle’s design and capabilities to take center stage—without distraction.
The result is a refined visual narrative that reflects the Taurus’s sophistication, performance, and attention to detail—all set against a vast, cinematic canvas.
We were tasked with developing a campaign for Advil that would stand out in a cluttered media landscape—one saturated with noise, repetition, and visual overload. Our solution was to create a bold, unmistakable visual language that cuts through with simplicity, wit, and confidence.
The campaign draws inspiration from iconic visual communicators like Barbara Kruger, Ed Ruscha, and Tibor Kalman—blending text-driven impact with a stripped-down aesthetic. The result is a dry, punchy ad language rooted in minimalism and typographic clarity.
At the heart of the concept is the unexpected juxtaposition of bold, declarative copy with found footage—an eclectic, often irreverent pairing that invites a double-take. Each piece delivers a clever twist, aiming not just to inform but to surprise, entertain, and connect with viewers in an immediate, memorable way.
What emerged is a campaign that’s strangely relatable, culturally aware, and unmistakably different—designed to disarm with charm and leave a lasting impression.
This concept study reimagines Jim Beam’s iconic stag within a high-stakes, high-style world inspired by Las Vegas and the seductive glamour of gambling culture. Designed as a cinematic brand expression, the piece draws heavily from the visual language of classic James Bond title sequences—blending sleek motion design with moody lighting, graphic silhouettes, and a touch of noir.
The stag serves as both symbol and guide, moving fluidly through a surreal casino dreamscape—past swirling roulette wheels, tumbling cards, and glowing neon—all rendered with sophistication and visual intrigue.
While rooted in fantasy, the tone remains grounded in the bold, confident personality of the Jim Beam brand. The result is a stylized and immersive visual journey that hints at risk, ritual, and reward—all through a lens of timeless cool.
This concept study brings Jim Beam’s storied legacy to life—tracing a visual journey through the brand’s pivotal moments in American history. The narrative is shaped by resilience and reinvention, touching on eras that defined both the country and the brand: from the grit of early settlers transporting goods across the Wild West, to the trials of World War I, and the turbulence of Prohibition in the 1930s.
At the center of the story is the whiskey itself—treated not just as a product, but as an active protagonist. In each scene, it flows through time, shaping key historical moments as if carving the path of the brand’s enduring legacy.
At the heart of Big Green Lies is a mission to challenge conventional wisdom and expose the myths surrounding environmental sustainability. To reflect that spirit, the show open bursts onto the screen with energy, curiosity, and just the right touch of irreverence.
We conceived the sequence as a rapid-fire animated journey through a scientist’s sketchbook—an expressive, evolving space filled with scribbles, diagrams, hand-drawn charts, and visual detours. It’s a fast-paced dive into the ideas and contradictions that drive each episode, setting the tone for a series that’s as smart as it is skeptical.
The visual language is intentionally loose and tactile, combining 2D animation with a stop-motion sensibility that feels handcrafted and in-progress—mirroring the evolving nature of scientific inquiry itself. Paired with a punchy sound design and an energetic score, the open captures the show’s core identity: informed, engaging, and unafraid to ask tough questions.
This title sequence doesn’t just introduce the show—it invites viewers into a curious and critical mindset, ready to dig deeper and challenge assumptions.
This whimsical spot invites inventors, thinkers, and the endlessly curious to take part in a GE-sponsored innovation summit — with a specific challenge: finding energy-efficient ways to turn seawater into drinking water.
Designed to feel both playful and purposeful, the animation uses a light visual touch to explore a serious issue. From quirky contraptions to offbeat visual metaphors, the piece encourages big ideas and bold thinking, while reinforcing GE’s role in driving real-world solutions through imagination and invention.
It’s a call to action — equal parts optimism and ingenuity.
This concept-driven spot was designed to visualize the evolution of Nike’s golf shoes through a clever and unexpected metaphor: the transformation of a butterfly. By pairing two shoes and animating them to mimic the gentle flapping of wings, we created a visual connection between the product’s innovation cycle and the natural evolution of form and function.
The motion evokes both lightness and precision—qualities essential to Nike’s design philosophy—while the metaphor taps into the idea of transformation, growth, and performance refinement. The result is a simple yet striking piece that blends whimsy with intention, offering a fresh take on product storytelling through metaphorical design.
Created for Hyundai’s outdoor screen takeover at London’s iconic Piccadilly Circus, this spot presents a whimsical road trip narrative—following the Hyundai i30 as it travels from the rugged landscapes of northern Scotland to the vibrant streets of southern England.
The journey unfolds as a series of animated postcards, each one capturing a different stop along the route in its own distinct visual style. From bold graphic treatments to painterly textures, the changing aesthetics reflect the diversity of the UK’s geography and culture, while keeping the car as the constant thread linking it all together.
Designed for a high-visibility urban setting, the spot strikes a balance between charm and clarity—inviting passersby into a playful, visually rich narrative that celebrates both the spirit of travel and the versatility of the i30.
Created specifically for Hyundai’s outdoor screen at Piccadilly Circus in London, this film showcases the Hyundai i40 in a visually engaging journey from Paris to London. Designed for high-impact urban display, the piece emphasizes the car’s standout design and innovative features through bold, cinematic visuals.
At the heart of the narrative are two signature elements: the expansive panoramic sunroof, stretching from front to back, and the adaptive headlights that pivot with the wheels—enhancing visibility and control. These features aren’t just highlighted—they drive the visual language of the piece, woven into a sleek, stylized travel sequence that mirrors the sophistication of the i40 itself.
With its cross-European route and design-forward approach, the film presents the i40 as a car built for both performance and presence—offering a dynamic blend of storytelling and brand identity, right in the heart of London.
One of a three-part film series created for Ford’s Taurus, this spot was shot against the breathtaking expanse of the Glamis Imperial Dunes—a striking, minimal landscape that elevates the premium presence of the vehicle.
Each film in the series spotlights a specific feature of the Taurus, using bold yet elegant type animations to reveal the car while reinforcing the story behind its engineering. The interplay between precision typography and sculptural cinematography allows the vehicle’s design and capabilities to take center stage—without distraction.
The result is a refined visual narrative that reflects the Taurus’s sophistication, performance, and attention to detail—all set against a vast, cinematic canvas.
This high-impact spot was created for Hyundai’s outdoor screen at London’s Piccadilly Circus, celebrating the brand’s official sponsorship of the European Soccer Cup. The concept brings together sport and design in a bold, sculptural environment where motion, form, and brand storytelling intersect.
At the heart of the piece is the Hyundai i30, navigating a dynamic, stylized world—one entirely contained within an oversized soccer ball. This spherical arena transforms into a shifting stage of geometric surfaces, light play, and motion design, echoing the energy and precision of the game itself.
The result is a visually driven celebration of Hyundai’s connection to global sport—designed to captivate crowds and elevate the i30 in a context that’s both unexpected and culturally resonant.
As part of a broader campaign for Chittenden Bank, we were tasked with creating a series of distinct visual narratives—each one crafted to reflect the unique identity and creative spirit of the bank’s diverse clientele.
This particular spot focuses on Simon Pearce, a Vermont-based artisan brand known for its exquisite, handcrafted glassware. To honor the beauty and precision of their work, we designed a metaphorical visual approach using translucent 4x5 photographic slides, gliding fluidly across an illuminated light table.
The movement and layering of these glowing frames create a series of elegant, collage-like compositions—mirroring the transparency, craftsmanship, and delicacy inherent in Simon Pearce’s glass products. The resulting film becomes both a tribute to the art of glassmaking and a subtle reflection of Chittenden Bank’s commitment to supporting makers and creators at every stage of their journey.
This spot tells a rapid-fire evolution story — charting the transformation of phones and cameras through the decades, from bulky analog devices to sleek digital hybrids.
Each transition folds seamlessly into the next, building momentum as the forms morph, shrink, and reconfigure in a choreographed flow of technology. The sequence culminates in the reveal of Cingular’s then-groundbreaking (and now charmingly nostalgic) camera phone — a device that marked a turning point in how we connect and capture everyday life.
The visual approach was part product showcase, part time capsule — celebrating the moment when phones stopped just calling and started doing everything else.
Ty is a smart, compact device designed to help you keep track of the things that matter most—whether it’s your keys, bag, or anything else that tends to wander. To bring its functionality to life, we created a playful explainer film that blends education with entertainment.
Inspired by the bold clarity of classic information graphics, the video delivers a whimsical narrative that walks viewers through Ty’s core features—from how it attaches to your valuables to how it helps you locate them with ease. The visual language is bright, graphic, and approachable, with a tone that balances lighthearted charm with clear, intuitive instruction.
In collaboration with AMC, Dolby set out to transform the cinema arrival experience by creating large-scale panoramic video walls flanking the entrance walkways to AMC Prime theaters across the U.S.
These immersive, high-resolution canvases serve as more than just visual spectacles—they create an emotional transition from the outside world into the storytelling universe of the theater. Each wall installation is designed as an iconic, genre-specific visual narrative, immersing guests in cinematic worlds the moment they step inside.
From sci-fi to fantasy, action to drama, each scenario is tailored to reflect the essence of a specific film genre while showcasing Dolby’s cutting-edge visual and sound technology. The result is a fusion of experiential design, motion storytelling, and architectural integration—setting the stage for what’s to come inside the theater.
With the drop of a needle, we’re instantly transported into the gritty, pulsating heart of New York’s 1970s music scene. This concept captures the raw energy of an era defined by rebellion, reinvention, and the relentless pursuit of sound.
Framed through a voyeuristic lens, the visuals unfold like fragmented memories—glimpses of underground clubs, basement jam sessions, and feverish live performances. The piece immerses us in the world of sex, drugs, and rock ’n’ roll, just as the tides begin to shift with the rise of punk, disco, and a new cultural attitude.
The aesthetic is tactile and analog, steeped in texture and sweat. It evokes the electric unpredictability of a moment in time when music wasn’t just heard—it was felt. Gritty, hypnotic, and unapologetically loud, this sequence sets the tone for HBO’s Vinyl—a show anchored in passion, chaos, and the raw power of sound-driven storytelling.
We were tasked with developing an overarching design language for Mitsubishi—one that could unify the brand’s latest commercial campaign while honoring its legacy and guiding its visual identity moving forward. The goal was to nurture brand awareness by crafting a system that feels both modern and deeply rooted in Mitsubishi’s heritage of craftsmanship, innovation, and performance.
Our approach blends organic drafting lines with origami-inspired folding techniques—merging precision with elegance. These visual elements act as metaphors: the drafting lines speak to engineering excellence and thoughtful construction, while the origami folds symbolize transformation, versatility, and the multifaceted nature of the brand.
This identity system was developed for Entrée, a concept restaurant built around the theme of refined eroticism. Designed to offer the utmost intimate dining experience, every brand touchpoint—from menus and matchbooks to glassware and napkins—is laced with subtle sensuality, evoking desire without ever crossing into the overt. It’s a fine dining atmosphere, after all—just with a knowing wink.
At the heart of the visual language is a curated collage system built from hundreds of scandalous, royalty-free images sourced from historical archives. Each mealtime is paired with its own tailored aesthetic: brunch borrows from Renaissance etchings, lunch features 19th and early 20th-century photography, and dinner (and dessert) dips into the warm, analog textures of 1970s erotica.
To fully immerse guests in the brand, we developed a playful tone of voice to accompany the visual system—layering in cheeky, suggestive copywriting for menus and collateral. Typography is treated with equal wit, balancing elegance with flirtation to create a dining experience that is as artful as it is provocative.
Entrée is a celebration of visual tension, subtlety, and storytelling—transforming the everyday rituals of dining into a sensory experience of intimacy and design.
For this title treatment concept for Nightmares & Dreamscapes, a television anthology based on Stephen King’s short stories, we imagined the opening sequence as a journey through a mysterious, antique photo album—one that serves as both a narrative device and a visual gateway into King’s dark and multifaceted universe.
Each turn of the page unveils a different world—some haunting, others surreal—all tethered by an atmosphere of quiet dread and mounting tension. Some stories appear only as brief flashes—like subliminal images hidden in a messaging video—while others pull the viewer deeper into their shadowy domains before giving way to the next tale.
The visual language blends historical texture with eerie elegance, using aged photographs, faded ink, and flickering transitions to create a sense of unease and curiosity. The album becomes an artifact of memory and myth—bridging the psychological terrain of King’s work with a tactile, cinematic opening that sets the tone for what’s to come.
Amorphic is a series of classically composed analog collages, rooted in the tactile traditions of pre-digital image-making. Each piece was crafted through a hands-on process: individual objects were photographed, printed, and then meticulously arranged and assembled by hand on large-format boards.
The result is a set of striking, layered compositions that celebrate materiality, imperfection, and the physical act of making. Rather than relying on digital shortcuts, the work embraces the time-intensive rhythm of traditional collage—where texture, shadow, and scale are experienced firsthand.
90 Minutes is an information-graphic–driven design package created for a sports program focused on soccer and the dynamic world of stats-driven storytelling. Designed to blend energy with clarity, the visual system is built around fast-paced motion, bold typography, and data-rich animation.
The show’s opener guides viewers through a high-intensity graphic environment, where real-time stats and analytical visuals unfold in a seamless, immersive flow. Stylized, data-rendered soccer players pass the ball across a virtual pitch—each handoff pushing the visual momentum forward. The sequence culminates in a final, decisive kick that reveals the show’s logo in a dramatic, energetic finish.
This package balances sport and design, analytics and artistry—making complex data visually engaging while capturing the excitement and rhythm of the game itself.